SMR

It’s been a few years since I came into contact with the Heath brothers, but I was impressed when I heard Dan (or was it Chip?) speak a few years ago. He was on an author tour, promoting Make it Stick: Why Some Ideas Survive and Others Die (and, yes, I bought the book). For colleagues working with strategic knowledge, Dan and Chip’s August post, a quick (appropriately!) comment on how to do an elevator speech comes in handy. You remember elevator speeches, don’t you? Those quick-and-to-the-point moments we use to tell someone what we do? Here’s how-to advice on elevator…
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SMR International has adopted Building the Knowledge Culture as its corporate statement of purpose. In this statement, the company announces it philosophy of service and contribution.